BellyScarf Competitors

At Seraphine, we dress women through the most exciting transition of their lives: pregnancy. After more than two decades of redefining maternity wear, dressing the bump is something we find endlessly inspiring. Our collections are intelligently designed and developed in London for women who are maintaining their sense of self, without compromising on style, throughout pregnancy and beyond. We believe women deserve to feel like their best, most confident selves throughout every trimester; so we create elevated pieces that feel like a natural extension of their existing personal style. Because a pregnancy wardrobe should be more than just functional. It should be aspirational, enjoyable to wear, and loved. Working with our own in-house garment specialists, we’ve built up a lot of expertise in dressing pregnant bodies and are exacting about form, function and fit – continually pushing the boundaries of what maternity fashion is, and can be. We call it life-changing style for every stage of motherhood, including the fourth trimester.

Founded in 2011 by Ariane Goldman, HATCH was designed to serve as a premium lifestyle destination that carries women throughout different stages of pregnancy and motherhood with a sense of style, beauty and confidence.

Maisonette was founded by two moms in 2017 with the goal of helping modern families raise the next generation. We are an expertly-curated baby and kids' marketplace featuring the best products from around the globe: stylish clothing, top toys and gear, and home décor – plus, trusted guidance and inspiration. We are a fast-growing venture-backed start-up with a unique positioning in the kid's market. We believe what you consume for your kids matters. So whether you’re looking for the safest car seat, the latest STEM toy, or tips on how to sleep train, we’re here for you. “When Luisana and I started Maisonette, our goal was to make it easier to find high quality products for our kids, so we could spend less time scrolling, and more time on the good stuff. But today, our mission goes well beyond the product itself; it’s a commitment to family. To empowering parents to make the best decisions for their families. And to bringing a little bit of magic into family life every day.” – Sylvana Durrett, CEO