Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.
Blue ocean strategy, created by world-renowned professors Chan Kim and Renée Mauborgne, is a new way of thinking, a movement away from a competitive mindset.
BOOKS:
Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Shift, Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth
AUTHORS:
Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and the authors of the New York Times Bestseller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.
Hydro Solutions, Inc., a multi-million dollar company, was founded in 1993 to focus on developing a nationwide business which specializes in providing engineered solutions for industrial water, waste water and air treatment. Since its inception, the Company has expanded its product line to include biological waste treatment problem / solutions: toxicity, anaerobic gas production, nitrification recovery, etc.
AquaVenture Holdings™ (AVH), a global leader in water purification solutions. AVH is a pioneer in providing Water-as-a-Service™ (WAAS™), generating recurring revenue from the deployment of advanced water filtration, sanitization, purification and desalination technologies. Through its subsidiaries, AVH serves over 40,000 customers, and delivers eight billion gallons of clean water each year.