Bellami Competitors

We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men’s line in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home. We live our values. Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed. We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows. Join us in our mission to live life colorfully and make personal care more personal.

In 2011, Viva Naturals was founded by a team of people who didn’t just know a lot about wellness—they made it their way of life. And nothing has changed since: from the reception desk to the boardroom, everyone at Viva believes in the power of healthy living (and the power of a good laugh, because it’s not healthy to take yourself too seriously). As wellness enthusiasts, we take pride in putting out the caliber of product we’d want for ourselves. That’s where our passion for quality comes in. Actually, scratch that: “passion” is too common a word for us. It’s more like an obsession. It’s why you should choose the name Viva Naturals, and why those who do keep coming back. We spend a (some would say) ridiculous amount of time making sure our products have the labels you’re looking for: all-natural, clinically proven, third-party tested, certified organic, non-GMO, free of fillers; the list goes on. We make sure you’re getting nothing but Mother Nature’s finest, in concentrations that really, truly get results. And we do it all sustainably, to ensure that the Earth stays as healthy as we want to keep its inhabitants. (and you get to have a lot of fun, too). We strive to make a positive impact with everything we do. We live and breathe the Viva Naturals brand and fiercely believe in the power of health and wellness to improve lives.

IT ALL STARTED BACK IN 1988. Ryan Tokko opened a modest mom & pop, beauty store located in the heart of Los Angeles. He made it his personal mission to never turn away a customer seeking hair options. This mindset led Ryan down a journey of uniquely sourcing a variety of hair textures – the first in the industry at the time, while innovating easier ways to apply hair extensions. He was the first to create what is now known as clip-in hair extensions and worked with professional stylists all over to discover time-saving techniques and longer lasting, higher quality extensions. As the store grew, the clientele grew, and The Hair Shop Inc. began servicing the best in the industry from celebrity stylists, renown production studios, to respectable influencers. For the past 30 years and even more so today, The Hair Shop Inc. continues to remain on the forefront of meeting clients’ needs and delivering the best quality possible.