Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation.
To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com
Influencer Marketing Resources and Academy. We provide all resources and tools for Influencers and Marketing professionals. Influencer Marketing Hub is the leading resource for Social Media Influencers, Influencer Marketing Platforms and Influencer Marketing Agency Case Studies.
What Influencer Marketing Is At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. Marketers received $6.85 in earned media value for every $1 spent on influencer marketing – AdWeek
3. What works in Influencer Marketing Carefully consider your approach in influencer marketing • Be organized, put together a strategy, plan and budget, spend time on research • Be patient and be human – people talking to people, not companies talking to companies Develop a schedule • Does the influencer prefer monthly/ quarterly/biannual calls or newsletters? • Integrate with your PR schedule, product release schedule, etc. • Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings
4. Influencer Marketing Stats 90% of consumers trust peer recommendations Use generated content is 50% more trusted by internet users than traditional media Consumers are 71% more likely to make a purchase based on social media referrals 81% of U.S. consumers trust advice and information from blogs
5. Consumers want value Sixty-four percent of influencers say their audience respects that they provide value about topics they are in interested in, while 59 percent state their audience enjoys how they interact with them, listen and respond online. 64%
We make content marketing simple by providing a collaborative solution to help companies strategize, create, publish, and maximize content that drives measurable results. Our talented team of experts combined with custom technology and relationships with top online publications give our clients a highly effective content marketing solution. We're a certified Great Place to Work.
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