Bella Dawn Competitors

SheaMoisture: Black founded & Black Led Certified B Corp Hair & skin care made with fair trade ingredients and love SheaMoisture is the legacy of founder and CEO Richelieu Dennis’ grandmother Sofi, who sold handcrafted shea butter soaps and salves in Sierra Leone to support her family, after she was widowed at a young age. Sofi became known as a healer throughout the countryside, and taught her recipes to her Richelieu. Nubian Heritage had its humble beginnings in Harlem. After graduating from college, Richelieu and his best friend, Nyema Tubman, began selling their culturally authentic creations in Harlem as street vendors. Guided by the legacy of ancient Nubia, the world's first melting pot, we remix global healing traditions into modern wellness solutions. Though our purpose-driven Community Commerce business model, SheaMoisture ethically sources shea butter from 15 women’s co-ops in Northern Ghana. We don’t just buy the women’s raw materials — we help them develop self-sustaining businesses. An ethical wage premium is paid to these enterprising women, and they become our partners, not just our suppliers. With their rise in income, they experience greater health, access to education and the benefits of financial freedom.

In 2015, cocokind set out to create a brand that would transform the beauty industry by empowering and celebrating people for exactly who they are. With a commitment to high-quality skincare formulas at transparent prices, cocokind develops every formula to deliver powerful results while being kind to sensitive skin. Our Values We believe in two universal truths in skincare - hydration and barrier support, which we believe are the requirements for glowy, happy skin. Where a beauty product’s price comes from can often be unclear, and we want you to know what you’re paying for. We’re able to keep our superior formulas at approachable prices because our expertise and resources go in the formula. We know from experience that skincare goes way beyond our physical skin and we want to make sure that a 'bad' skin day doesn’t ruin your day. We want to help you strengthen that voice in your head that reminds you that you are enough, just as you are. Our sustainability efforts are rooted in substance. We hold ourselves accountable to measuring our carbon footprint annually and getting better at this process every year. We dedicate time and resources to measurement, create tangible goals for reduction, and offset our footprint with our dollars. And while skincare is our “thing”, we are a team of human beings that are deeply conscious about each other and our planet. That means sometimes, we’ll opt to skip the skincare and use our voice and platform for things that matter to all of us.