BehaviorSMART Information

BehaviorSMART is a boutique consultancy specialized in offering advanced knowledge-driven services enabling destinations and tourism businesses apply cutting-edge insights from behavioral sciences in order to optimize their sustainability and commercial operations. With the rich professional background of the BehaviorSMART team members the company holds advanced expertise in sustainable tourism development and knowledge on the most current trends shaping the future of the travel industry. BehaviorSMART™ “translates” the recent advances in behavioral sciences into actionable solutions that can be applied to daily operations by professionals in tourism and sustainability. OUR SERVICES BehaviorSMART™ helps increase commercial effectiveness and strengthen sustainability performance based on how people really make decisions and respond to different tactics. Behavioral optimization can be applied to pricing, promotional content, marketing strategy, and increase revenues for individual businesses and entire destinations. Sustainability efforts also can benefit greatly from behavior-smart thinking – aligning them with the natural patterns of behavior can ensure effective and effortless optimization.