Befittd was founded in 2012 by Laura Lambert and Toby Abel who met whilst studying at Oxford University. Toby, Befittd's CTO read Computer Sciences and has been coding since he was seven. Laura realised the need to recreate the most important physical elements of the shopping experience when buying online. Together, Toby and Laura have worked to develop a solution that is a practical answer to online sizing. It deals with fit, is simple for the consumer to use, is easy for retailers to maintain and integrates seemlessly within a brands website. Befittd has continued to grow and we are now a team of seven based in East London.
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The Befittd annual revenue was $1 million in 2026.
1 people are employed at Befittd.
Befittd is based in London, Essex.
The NAICS codes for Befittd are [8129, 81299, 812, 81].
The SIC codes for Befittd are [72, 729].