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The Beef Information Centre (BIC) is the Beef Market Development division of the Canadian Cattlemen's Association. BIC uses an integrated approach, focusing programs on five key areas – improving the quality & consistency of beef; increasing beef’s convenience; expanding the use and value of all cuts; improving food safety; and improving consumers' perceptions about beef’s healthfulness and wholesomeness. Canadian Beef. Goodness in Every Bite

Beef Information Centre Questions

Marty Ecc is the Director US Market Development of Beef Information Centre.

2 people are employed at Beef Information Centre.

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