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Because is a new wellness brand and ecommerce company specifically for older adults. Our initial product offerings focus on incontinence- we’re attacking a problem affecting half of adults over 65. We started the company to help our parents and grandparents, understanding that they weren't the only people who'd benefit from getting better incontinence supplies delivered directly to their front door. Because we care deeply about this, we’re leveraging our prior experience at companies like eBay, Uber, and Ferrari, translating that into high-touch convenience and quality that fits seamlessly into people’s lives. Because what really sets us apart is our focus on keeping a continuous dialogue with our members. Response from the community has been overwhelming and we’ve been fortunate to grow quickly. Because late life is more than just a lame version of middle age. Want to make an impact on the lives of tens of millions of people? Come join the team.

Because Questions

The Because annual revenue was $5 million in 2026.

Alexi Suvacioglu is the Co-Founder | Chief Executive Officer | Board Member of Because.

45 people are employed at Because.

Because is based in Redwood City, California.

The NAICS codes for Because are [44, 44511, 4451, 445].

The SIC codes for Because are [596, 54, 59, 541].

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