Bec O'Brien's Location
London, GB
Bec O'Brien's Work
- Partner @ antedote
- Head of Insight @ Haines McGregor
- Vice President @ Kantar XTEL
- Associate Director @ Added Value Sydney
- Project Director @ Stancombe Research + Planning
- Research Manager @ The Harris Poll
Bec O'Brien's Education
- AFA AdSchool
(Advanced Strategic Planning)
2009 - 2009 - The University of Manchester
BA Hons
1991 - 1995
Bec O'Brien's Skills
- Brand Architecture
- Positioning
- FMCG
- Ethnography
- Consumer Behaviour
- Brand Equity
- Consumer Insight
- Brand Personality
- Brand Extensions
- Global Brand Development
Bec O'Brien's Summary
Bec O'Brien, based in London, GB, is currently a Partner at Antedote, bringing experience from previous roles at Haines McGregor, Added Value New York, Added Value Sydney and Stancombe Research & Planning. Bec O'Brien holds a 2009 - 2009 AFA AdSchool. With a robust skill set that includes Brand Architecture, Positioning, FMCG, Ethnography, Consumer Behaviour and more, Bec O'Brien contributes valuable insights to the industry. Bec O'Brien has 2 emails on RocketReach.
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Sebastian Salas-Vega
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