Bec O'Brien Location
- London, GB
Bec O'Brien Work
- 2015 - now Partner @
- 2012 - 2015 Head of Insight @
- 2009 - 2011 Vice President @
- 2003 - 2009 Associate Director @ Added Value Sydney
- 2001 - 2003 Project Director @
- 1996 - 2001 Research Manager @
Bec O'Brien Education
- AFA AdSchool
(Advanced Strategic Planning)
2009 - 2009 - The University of Manchester
BA Hons
1991 - 1995
Bec O'Brien Skills
- Brand Architecture
- Positioning
- FMCG
- Ethnography
- Consumer Behaviour
- Brand Equity
- Consumer Insight
- Brand Personality
- Brand Extensions
- Global Brand Development
- Innovation
- Marketing Strategy
- Brand Development
- Product Innovation
- Business Insights
- Strategy
- Integrated Marketing
- Brand Management
- Innovation Consulting
- Primary Research
- Competitive Intelligence
- Survey Design
- Market Intelligence
- International Research
- Online Research
- Market Analysis
- International Marketing
- Consumer Behavior
- Market Research
- Leadership
- Customer Insight
- Business Strategy
- Data Analysis
Bec O'Brien Summary
- Bec O'Brien, based in London, GB, is currently a Partner at Antedote. Bec O'Brien brings experience from previous roles at Haines McGregor, Added Value New York, Added Value Sydney and Stancombe Research & Planning. Bec O'Brien holds a 2009 - 2009 AFA AdSchool. With a robust skill set that includes Brand Architecture, Positioning, FMCG, Ethnography, Consumer Behaviour and more. Bec O'Brien has 2 emails on RocketReach.
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