Group Brand Manager, Fabric and Home Care Colombia - Ecuador @ (January 2007 - January 2009)
Group Brand Manager, Shopper Marketing and Category Management @ (January 2006 - January 2007)
Brand Manager, Wella Hair Color @ (January 2003 - January 2006)
Consumer Executive @ (January 2001 - January 2003)
Trade Marketing Representative @ (January 2000 - January 2001)
Beatriz Castillo Education
CESA
Master's degree (Strategic Marketing)
2003-2004
Pontificia Universidad Javeriana
Industrial Engineer (Industrial Engineering)
1994-1999
Columbia Business School
Digital Marketing
2021
Beatriz Castillo Skills
Account Management
B2B Marketing
B2B Marketing Strategy
B2C Marketing
Brand Equity
Brand Management
Branding & Identity
Business Analysis
Business Development
Business Insights
Business Strategy
Career Counseling
Career Development Coaching
Coaching
Commercial Management
Creativity Skills
Cross-functional Team Leadership
Customer Focused Design
Customer Insight
Digital Marketing
Distributor
Distributor Management
Distributors
E-commerce
Emotional Intelligence
Estrategia de mercadotecnia
Executive Leadership
Fast-Moving Consumer Goods (FMCG)
Hands-on Training
Interpersonal Skills
Leadership
Leadership Development
Management
Marketing
Marketing Strategy
Marketing comercial
Multi-Cultural Team Leadership
Multi-channel Marketing
Multi-channel Retail
Multi-cultural Environment
Negotiation
Organizational Effectiveness
Organizational Leadership
Partner Relationship Management
People Development
People Management
Power Distribution
Product Development
Revenue & Profit Growth
Sales
Shopper Marketing
Social Media Marketing
Strategic Communications
Strategic Planning
Strategy
Success Driven
Team Building
Team Leadership
Team Management
Teamwork
Tech
Trade Marketing
drive
media
Beatriz Castillo Summary
Beatriz Castillo, based in Florida, United States, is currently a Head of Marketing LATAM at General Mills. Beatriz Castillo brings experience from previous roles at Independent Consultant / Contractor, Apple, Shell and Procter & Gamble. Beatriz Castillo holds a 2003 - 2004 Master's degree in Strategic Marketing @ CESA. With a robust skill set that includes Account Management, B2B Marketing, B2B Marketing Strategy, B2C Marketing, Brand Equity and more. Beatriz Castillo has 2 emails and 5 mobile phone numbers on RocketReach.
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