Beatgrid Media Information

ABOUT US Founded in 2013 and headquartered in the Netherlands, Beatgrid is a fast-growing technology start-up that offers single-source cross-media ad exposure and retail footfall measurement, to directly understand where to save marketing costs, and how to lift ROI. Our proven innovation is now validated and in use by some of the world’s most prestigious brands, across retail, TMT, CPG, Automotive. Finally, it is now possible to accurately attribute advertising investments to a behavioural outcome and sales. WHY Trusted single-source cross-media audience & attribution measurement is at the top of the agenda for every marketer. Beatgrid's single-source cross-platform attribution data finally enables marketers to more accurately link advertising to sales, and solves a big industry problem in an increasingly fragmented media landscape. HOW We have developed the industry's most advanced mobile passive Automatic Content Recognition (ACR) technology for panel-based cross-media measurement, and combine that with industry-leading geolocation tracking. The technologies are embedded in our proprietary mobile apps, to passively, persistently track offline and online advertising exposure and footfall behaviour.