BEAP AB Information

BEAP™ is a web-based system that facilitates the ability to direct and align marketing and communication in accordance with the goals and strategy of the brand. The purpose is to enable control and supervision for the corporate brand management and via an easy-to-use tool enable the whole organization and every one of its employees to improve implementation and execution. The effects of BEAP™ are increased accuracy and cost efficiency in marketing investments, regardless of which tactical channels that are used. In practice, the tool helps the development of the brand and its ambassadors to evolve in the predetermined direction, to avoid brand assets mis-practice, and to save costs by avoiding repeated and unnecessary re-inventions. BEAP™ is developed explicitly for brand-oriented organizations that are widely spread geographically and that have numerous points of interaction with its audience.