Beaconsoft Information

We have two products that protect organisations from the impact of bots - BEACON and VERACITY. BEACON Click Fraud Protection for paid search and social detects bots across all channels & blocks them on Facebook, Instagram, Google Search Ads, and Microsoft Search Ads. This empowers agencies and marketers to improve campaign spend effectiveness and the quality of visitors. We help to reduce wasted ad spend by preventing click fraud on the campaigns run across PPC and paid social. Bot clicks & other invalid traffic waste around 40% of ad budgets. Beacon is currently reducing that waste by up to 66% for their customers, meaning that they get massively better results from their ad spend in terms of spend effectiveness and visitor quality. We’ve created a low risk, minimum disruption approach to evaluating Beacon that enables organisations to experience the benefits & measure the performance improvement, before taking a final decision. The software is installed in minutes with no impact on operations or existing marketing tech. VERACITY is a Deep Tech machine learning (ML) solution to prevent fraud by protecting your website from bots & assuring only humans in internet transactions. Initially the core of Beacon, we have further developed the technology as the ‘Veracity’ brand, a horizontal & globally applicable point solution for markets such as Financial Services, Retail, Travel, Gaming, Healthcare, eCommerce, Payment systems, Crypto, Advertising, Government, and others. It can support organisations from the smallest to the largest. Veracity provides a solution for mission critical system risk protection by testing for humanity as soon as an online process is triggered. Bots that get through the outer perimeter are detected by Veracity very quickly ‘in process’ before any damage is done, assuring only humans in the process. Available as a plug-in service, Veracity is easy to implement and highly effective in stopping non-humans gaining access to your website.