Beach Majors Company Information

The Swatch Beach Volleyball Major Series arose out of a joint venture between the Austrian Companies Red Bull and ACTS, the Beach Major Company. Red Bull, established in the 1980´s by Dietrich Mateschitz, is one of the world’s most famous brands, its direct marketing focusing on sports and lifestyle. ACTS Group, an agency founded in 1990 by Hannes Jagerhofer, is a full service provider of event-marketing, external communication and online services and famous in the world of sports for its outstanding organizational qualities shown at the Beach Volleyball tournament in Klagenfurt/Carinthia. The collaboration of a worldwide successful brand and an experienced promoter takes Beach Volleyball to a whole new level. Furthermore another strong partner is on board: Swatch supports the sport and its athletes, being title sponsor of the Swatch Beach Volleyball Major Series. It displays a cooperation in order to develop Beach Volleyball as the world‘s number one summer sports event and to achieve the following vision: “Establish Beach Volleyball as a multimedial sports-entertainment event for athletes, fans & partners.”