What is the BCMA? The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. What do we do? We promote and grow the branded content industry in partnership with other relevant trade associations and industry groups, sharing best practice, researching, lobbying and managing events relating to our industry. We create the opportunity to connect with the leading experts in the branded content industry. Why should anyone care? Branded content is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still some confusion as to how to do it, who should do it and how it is measured. The BCMA is best placed to define what branded content ‘is’ and what ‘it isn’t’ and measure the effectiveness through its investment in research and proprietary tools.
View Top Employees from BCMA (Branded Content Marketing Association)Website | http://www.thebcma.info |
Employees | 40 (11 on RocketReach) |
Founded | 2003 |
Phone | +44 20 7299 7750 |
Technologies |
JavaScript,
HTML,
Twitter
+32 more
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Industry | Non-profit Organization Management, Advertising & Marketing, Branded Content, Business Services, Best Practice, Networking, Lobbying, Events, Conferences |
Web Rank | 6 Million |
Keywords | Bcma, Festival Branded Content, Peter Arkell Norwest Email, Branded Content Case Studies, Mikado Branding Strategy |
Competitors | Independent Film & Television Alliance, International Sponsor Council, Promax, The Content Marketing Association, The One Club for Creativity San Diego |
SIC | SIC Code 874 Companies, SIC Code 87 Companies |
NAICS | NAICS Code 54 Companies, NAICS Code 541613 Companies, NAICS Code 54161 Companies, NAICS Code 541 Companies, NAICS Code 5416 Companies |
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Fernanda Saboya is the Board Member - Brazil of BCMA (Branded Content Marketing Association).
11 people are employed at BCMA (Branded Content Marketing Association).
The NAICS codes for BCMA (Branded Content Marketing Association) are [54, 541613, 54161, 541, 5416].
The SIC codes for BCMA (Branded Content Marketing Association) are [874, 87].