BCHA Competitors

Overview The FEI is the world governing body of equestrian sports, overseeing all international equestrian events of Olympic and non-Olympic disciplines: - Founded in 1921 - Oversees 4'250 events - 120'000 registered horses & riders - 8 disciplines - Based in Lausanne Unique Equestrian sport is unique in both its practice as well as its values. It is the only sport in the world that has two athletes - horse and rider – whilst also ensuring both men and women compete against each other on equal terms. Fan base With over 750 million equestrian fans worldwide, FEI events provide a unique platform to engage with a predominantly female (75%), affluent, trendsetting and global fan base that consider equestrianism to be an integral part of their lifestyle. Partnership FEI partnership provides sponsors with a great platform to further promote their brand and strengthen their position in the market. Partner companies also benefit from unique opportunities to showcase their products and services and to host their corporate guests in exclusive environments, whilst creating a strong emotional connection with the very passionate equestrian audience. Some of the key international FEI named multi-discipline events include most notably: - FEI Championships - including the FEI World Equestrian Games™ - FEI Series - such as the FEI World Cup™ and the FEI Nations Cup™ The FEI can introduce your own brand story in the sport, to engage with equestrian fans via a partnership committed to growing your business. Through such an association, FEI Partners benefit from a wide range of advantages including but not limited to: - Onsite visibility at key events - Broadcast and digital activation - Creation of brand narrative and content stories to be actively promoted through the FEI’s various communication platforms - Corporate hospitality opportunities Contact If you are interested in learning more about sponsorship opportunities, please contact stephane.mirao@fei.org

National Governing Body for the sport of Eventing in Great Britain. Eventing is a unique combination of all the disciplines of dressage, cross country over fixed fences and show jumping in one exciting activity.

World Horse Welfare, the leading international horse charity, is dedicated to promoting horse welfare worldwide. Founded in 1927, and formerly called The International League for the Protection of Horses (ILPH), the charity is committed to stamping out suffering and improving the life of horses in the UK and overseas through education, campaigns and hands-on work with horses. Unique among horse charities, World Horse Welfare actively supports the use of horses in sport and is the welfare arm of the International Equestrian Federation (FEI) and advisor to the British Horseracing Authority. In the United Kingdom, it has four Rescue and Rehoming centres and a network of full-time welfare field staff. Overseas, it provides communities with the skills and training to care for their working horses and enhance horse owners’ prospects. The charity also delivers high profile and effective international campaigns to promote the welfare of horses at home and abroad. Please visit www.worldhorsewelfare.org.