BCGroup marketing research Information

BCGroup research specializes in the collection of fresh data and its analysis, as well as the calculation of marketing indicators and indices, conducting surveys and analyzing big data in 146 countries. Types of researches: brand awareness and brand health (top-of-mind, unaided call, aided call), customer satisfaction using NPS, CSat, Servqual, CSI methods, studying the target audience and its preferences, U&A (usage&attitude), the study of preferences by the Kano method, price sensitivity (Van Westendorp method) and more. Own respondents panel developing in 146 countries: B2C and B2B.