bcad Group Information

BCAD IS ABOUT TOTAL COMMUNICATIONS. That means using offline marketing to leverage your online communications and vice versa. BECAUSE BOTH WORLDS STILL MATTER. Selling your brand isn't about telling people what they want. It is about listening and recognizing that your audience is made up of individuals with unique wants and needs. It's about talking with them, not at them. BCAD works in a collaborative ecosystem with senior integrators and skilled specialists, all with deep roots in marketing, design, communications, social media and technology. We know how to put the right people on the right projects for the right money to meet any client's needs — without a lot of extra hands getting in the way. With hundreds of successful projects and brand campaigns under our belts, BCAD has years of experience to help you target, find and talk with the right customers. Maybe it's time you talk with BCAD. _______________________________________________________ The principals of BCAD are Nicole McKinney, a senior marketing and digital strategist, and Margaret Jeronimo, designer and creative director. Together they've developed campaigns for major Canadian brands from The Globe and Mail and NHL to Scotiabank, Sears, and The Brick.