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Baylor Sports Strategy & Sales (S3) is the only program of its kind focused on revenue generation. Our vision is to instill integrity in the business of sports & entertainment. Our purpose is to guide students to find fulfilling careers they can be passionate about. S3 alumni and supporters give back and pay forward. With the first S3 graduating class in 2006, over 300 graduates have been placed in the business of sports & entertainment with teams, corporations & agencies. Learn more at www.baylor.edu/business/s3.

Baylor S3 Questions

The Baylor S3 annual revenue was $5 million in 2026.

Baylor S3 is based in Waco, Texas.

The NAICS codes for Baylor S3 are [51].

The SIC codes for Baylor S3 are [2711, 27, 271].

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