BAXindex.com Information

BAX is the first enterprise platform that connects AI visibility, human attention, and source intelligence into a single, decision-ready intelligence layer for brands. Built on the proprietary Behavioral Biometrics Engine (BBE), calibrated on 5M+ behavioral data points, BAX measures what competitors can only estimate: how real audiences actually process content, across AI chat, web, and video feeds. Four indices. One platform. CAX - Content Attention Index tracks how brands appear and perform inside AI-generated responses across 300+ model variants. BAX - Brand Attention Index maps human attention on owned and earned web properties. VAX - Video Attention Index delivers publisher and brand intelligence across video feeds. AAX - Attention Audit Index provides compliance-grade measurement for attention trading. Why it matters now. The rise of AI-generated answers has created a new category of brand invisibility. Most tools tell you if you appear. BAX tells you why you should, and exactly how to fix it. Visibility, attention, sources, action - in one workflow. BAX operates on managed access. Built for CMOs, heads of content, and agency strategists who treat attention as a measurable asset, not a proxy metric. baxindex.com