Bauman Research & Consulting, LLC Information

We design and conduct custom market research studies that deliver the consumer insights and intelligence companies need to make impactful business and brand decisions. Using innovative technologies and hybrid quali-quant methodologies, our tailored approaches provide research solutions for marketing communications issues related to branding and positioning, messaging, voice of the customer, new product development, strategy development, concept testing and employee engagement. Expertise includes surveys (Internet, phone, mail), focus groups, in-depth interviews, quali-quant, ethnography, collaborative strategy development, technology-assisted and online groups, Web site usability, and secondary research.