Batmetrics AB Information

Batmetrics take the e-commerce way of working to the physical retail store. Intelligent technology and metrics are keywords in our business. When you know what's happening in your store you easily plan your sales, marketing and purchase strategies. In 2014, worldwide retail sales were $22 trillion and e-commerce was only $1.3 trillion of that. Even though brick-and-mortar retail accounted for 94% of the market, e-commerce has been the avenue grabbing all the attention over the last 10-15 years. We all know that multi-channel retailing is key to retail success, which is why the retail industry is looking at innovative ways to revitalize the shopping experience at brick-and-mortar stores while, at the same time, giving brand owners the same consumer insights that e-commerce provides. These include real-time knowledge of how a consumer interacts with different products on the web, the time he/she spends interacting with a product and how many products are clicked on. The market is waiting to also get this kind of information from stores – and this is exactly what we provide. With our intelligent software tool BATmet™ our customers get ahead.