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Smartbaits is a fishing lure company with a unique revolutionary color changing technology offering an innovative solution to help anglers catch more fish. Using a patented color change technology that enables our fishing lures to change colors at different water temperatures. When a Smartbaits lure is cast into the water and it moves through different temperature ranges it will change color, and this color change process is designed to alert fish that there is activity in the water Once the lure has fully changed color (a quick and continual process as the lure moves through different water temperatures) then it will appear to be wounded and bleeding and the fish will attack the lure.

Baitmasters of South Florida produces the highest quality baits available anywhere. These baits consistently out fish the competition because of our superior processing techniques. Brining with Baitmasters' MagicBrine toughens the bait for increased trolling time. Blast freezing at -30 degrees preserves the color for more natural looking baits. Vacuum packaging in heavy duty laminated pouches prevents freezer burn and extends shelf life for up to two years. Crews all over the world have depended on Baitmasters and have impressive wins in such prestigious tournaments as The Mid Atlantic $500,000, The Bacardi Billfish Tournament, The Big Rock Blue Marlin Tournament, The South Carolina Governor's Cup, The Ocean City White Marlin Open, The Virginia Beach Red, White and Blue Tournament, The USVI Atlantic Blue Marlin Tournament, and The North Carolina Governor's Cup. Bait can be shipped by local courier, FedEx, or UPS. You can purchase bait through a dealer or direct from Baitmasters of South Florida. Call us or stop by today. Baitmasters was written up in the online magazine InTheBite.com.