Basis is an independent insight consultancy working with global clients to deliver insight activation. This means giving our clients the understanding and guidance they need for decisions which drive growth and change. Across the Basis Group, our different units (Basis Consumer & B2B, Basis Health, and Ideas.ai) work with brands and organisations of many types and sectors – from media, tech or retail through to biotech and pharmaceutical. We’re headquartered in London, with teams in NY, Chicago and LA. With outstanding qual, quant, AI, design and video expertise in-house, we tackle all kinds of insight, innovation and strategy work, frequently worldwide. We’re big on imagination, and we relish challenges and tough questions of all sizes. So if you need insight that allows you to drive growth or change, get in touch - we’d love to hear from you. Or if you're an insight, innovation, or strategy professional looking for a job where you can have a real impact on clients' businesses, as part of a friendly, supportive, but independent-minded team, drop us a line.
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The Basis annual revenue was $68 million in 2026.
Andy Jameson is the Chairman of Basis.
10 people are employed at Basis.
The NAICS codes for Basis are [517, 5171, 517110, 51, 51711].
The SIC codes for Basis are [73, 737, 7375].