Basis: A Brand Consultancy Information

Basis provides expertise to help entrepreneurs, mission-based nonprofits, and cultural entities build their brands. Services we offer include: ---consulting: As part of our consulting efforts, we have facilitated discussions between groups that are merging who need brand advice, prepared communication plans, branding briefs and studies, brand audits, communication audits, as well as verbally delivered consultation sessions for boards, individuals, or management teams. ---training: as part of many of our services, we offer training on how your brand works, how it can benefit your bottom line, or otherwise benefit your organization. For the communication tools we create, we offer training on web content management systems, templates, communication systems created for your team, and other topics ---speaking: Basis President, Catherine Shaw regularly speaks on a number of topics, and is available to your clients if reserved in advance. ---our primary focus—branding: we specialize in helping groups determine what the core of what their clients/ boards/volunteers, etc. need from them and create tools (such as those listed above) that address these wants and needs. This process allows a company to be identified quickly as THE choice for their constituencies and differentiates them from their competitors. To support the visual aspects of a brand, our team provides the following services in-house: ---graphic design: brochures to calendars to posters to tradeshow booths and beyond! ---web development: ecommerce, microsites, intranets, web templates, content management systems, programming, hosting, skins/GUI ---multimedia development.