Basic Fun began in 1991 with idea of creating a working miniature keychain of the highly popular Super Soaker. With its success, it led to an entire category within the toy industry. Since then, over 1,000 unique, licensed keychains have been developed and marketed by Basic Fun, with over 65 million pieces sold world-wide. Over the years we have expanded beyond keychains and found success in novelty & impulse toys and recently handheld electronic games and affinity programs. Now with over 80 licensing agreements from industry leaders such as Hasbro, Lucas Films, Nintendo and Nickelodeon, Basic Fun continues to lead the licensed impulse category with inventive, high quality toys and accessories. In 2008 Basic Fun was acquired by Good Stuff, LLC and continues to operate as a subsidiary.
View Top Employees from Basic Fun, a division of the Good Stuff Company, LLCWebsite | http://www.basicfun.com |
Revenue | $64 million |
Funding | $2 million |
Employees | 4 (4 on RocketReach) |
Founded | 1991 |
Address | 301 Yamato Rd, Ste 4200, Boca Raton, Florida 33431, US |
Phone | (561) 208-7970 |
Fax | (561) 997-8503 |
Industry | Manufacturing, Toys & Games |
SIC | SIC Code 39 Companies, SIC Code 394 Companies |
NAICS | NAICS Code 33 Companies, NAICS Code 339 Companies, NAICS Code 33993 Companies, NAICS Code 3399 Companies |
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The Basic Fun, a division of the Good Stuff Company, LLC annual revenue was $64 million in 2023.
David Lenett is the Director of New Concept Development of Basic Fun, a division of the Good Stuff Company, LLC.
4 people are employed at Basic Fun, a division of the Good Stuff Company, LLC.
Basic Fun, a division of the Good Stuff Company, LLC is based in Boca Raton, Florida.
The NAICS codes for Basic Fun, a division of the Good Stuff Company, LLC are [33, 339, 33993, 3399].
The SIC codes for Basic Fun, a division of the Good Stuff Company, LLC are [39, 394].