Baseline Competitors

Deliver creativity to the world -- one note, one voice, one idea at a time. At Spotify, we focus relentlessly on building the best and most valuable experience available anywhere, enhancing every moment by connecting the world to the art and the creatives who shape it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 70m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. We are the largest driver of revenue to the music business today.

Conversational intelligence that's more human™ We believe every brand should have a voice and every person should be able to interact naturally with the products around them—by simply talking. At SoundHound, we're building conversational AI products that make it easier for people to engage with the world. We do this by creating custom voice assistants that make it possible for companies to extend their brand in new and meaningful ways. Today, our customized voice AI solutions allow people to talk to phones, cars, smart speakers, mobile apps, coffee machines, and every other part of the emerging ‘voice-first’ world. As a leading innovator of conversational intelligence, we offer an independent voice AI platform that enables businesses across industries to deliver best-in-class conversational experiences to their customers. Built on proprietary Speech-to-Meaning® and Deep Meaning Understanding® technologies, SoundHound’s advanced voice AI platform provides exceptional speed and accuracy and enables humans to interact with products and services like they interact with each other—by speaking naturally. SoundHound is trusted by companies around the globe, including Hyundai, Mercedes-Benz, Pandora, Qualcomm, Netflix, Snap, Square, LG, VIZIO, KIA, and Stellantis. www.soundhound.com

Gracenote is the content intelligence business unit of Nielsen. We standardize the way the global media and entertainment ecosystem indexes content and associated metadata, allowing it to flow between creators, distributors, platforms and advertisers. By providing unmatched depth across 50M+ titles and 80K+ channels and catalogs, we power the modern search, discovery and navigation experiences that connect people to the TV, movies, music and sports they love—in 70+ languages across 80+ countries.