Herbivore Botanicals - We bring you products that are safe, non-toxic, and highly effective. We believe in tangible results you can see and feel, and we believe in the power of nature to bring these results.
Every ingredient that we include in our products is there for a specific therapeutic reason. We do not use fillers of any kind, meaning that almost every ingredient in our products is an “active” ingredient. This results in pure, highly concentrated, and effective formulas that are a rarity in the skincare and cosmetics world today. All of our formulas are original, created and tested by us, on real people — never on animals and always from scratch. All of our products have an emphasis on organic, high quality, and food-grade ingredients.
Knowing that everything we put on our skin quickly absorbs into our bodies, we ethically source the finest raw natural materials the earth has to offer. With ingredients ranging from French pink clay to Brazilian gemstones, we formulate treatments that combine essential vitamins, minerals, and botanicals to restore skin to its optimum health and vitality.
In addition to creating products that give you noticeable results, we also create our products with personal rejuvenation and a little indulgence in mind. We believe that daily bathing and skincare rituals should be enjoyable — a way to carve out some much-needed downtime in your hectic routine. From thoughtfully designed packaging and labels that really allow our ingredients to shine through, to intoxicating scents and luxurious textures, we truly want you to love your skincare and bathing routines.
Founded by Julia Wills and Alexander Kummerow in 2011 in their Seattle kitchen.
Our story began in South Africa in 1968 with a mother, a baby and a cup of Rooibos tea.
When Dr Annique Theron’s baby daughter, Lorinda, struggled with severe allergic reactions, Annique began exploring the potential of Rooibos, a uniquely South African plant. What started as a personal discovery became a lifelong passion and laid the foundation for Annique Rooibos.
Despite the challenges she faced as a woman bringing a new idea to market, Dr Annique Theron continued to pursue her vision. She became a pioneer in introducing the benefits of Rooibos to the world of skin care and created a business built around both exceptional products and meaningful opportunity.
More than 55 years later, Annique Rooibos remains proudly rooted in that vision.
We combine the heritage of Rooibos with innovation to create premium-quality skin care, beauty, wellness and lifestyle products. As pioneers of Rooibos-based skin care, quality has always been at the heart of what we do. We carefully select the ingredients used in our products and remain committed to using high-quality Rooibos extract.
Today, Annique Rooibos offers more than 120 products and is represented by a network of over 7 000 active Consultants. Our products are exported to 18 countries, and our commitment to quality, innovation and opportunity continues to shape everything we do.
But Annique Rooibos has always been about more than products.
Dr Annique Theron believed in creating opportunities for people to build something of their own. That belief remains part of our business today. Through our Consultant network, we continue to empower people to grow their businesses while sharing the unique heritage of Rooibos with customers around the world.
Rooted in Rooibos. Inspired by Nature. Creating innovative skin care, wellness and opportunity for everyone.