Bas Smit Email & Phone Number
Founder and CEO @ ELIX Nutraceutical
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Bas Smit Location
- Zurich, Switzerland
Bas Smit Work
- 2024 -now Founder and CEO @
- 2023 -now Distinguished Lecturer @
- 2022 -2024 Chief Marketing and Innovation Officer @
- 2018 -2022 CMO | Global Vice President Marketing @
- 2014 -2018 Vice President Marketing EMEA and Head of Sustainability Marketing @
- 2010 -2014 Sr Brand Development Director Dressings and Spreads Russia | Ukraine | Belarus @
- 2008 -2010 Brand Development Director Plantbased Cream and Cooking WE @
- 2005 -2008 Sales Director Margarine | Dairy | Mealmakers @
- 2005 -2005 Sales Director IceCream and Frozen Foods @
- 1997 -2004 My Training Ground @
Bas Smit Education
- University of Groningen
Post Doc (Brand Management)
2009-2010 - Eindhoven University of Technology
Master of Science (Operational Research and Statistics)
1991-1997 - Karlsruhe Institute of Technology (KIT)
Master of Science (MSc) (Mathematics | Information&Technology | Econometrics)
1996-1996
Bas Smit Skills
- Frozen Food
- Consumer Products
- Trade Marketing
- Shopper Marketing
- Customer Insight
- FMCG
- Brand Development
- Product Innovation
- Brand Equity
- Retail
- Marketing
- Brand Management
- Brand Architecture
- Marketing Management
- Advertising
- Marketing Strategy
- Business Strategy
- Fast-Moving Consumer Goods (FMCG)
Bas Smit Summary
- Bas Smit, based in Zurich, Switzerland, is currently a Founder and CEO at ELIX Nutraceutical. Bas Smit brings experience from previous roles at China Europe International Business School (CEIBS) and Barry Callebaut Group. Bas Smit holds a 2009 - 2010 Post Doc in Brand Management @ University of Groningen. With a robust skill set that includes Frozen Food, Consumer Products, Trade Marketing, Shopper Marketing, Customer Insight and more. Bas Smit has 1 emails and 1 mobile phone numbers on RocketReach.
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Top ELIX Nutraceutical Employees
Rian Verhagen
Chief Experience Officer (CXO)
Amsterdam, NH, NL
Bas Smit
Founder and CEO
Zurich, Switzerland
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