Bas Smit Email & Phone Number
Founder and CEO @ ELIX Nutraceutical
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Bas Smit Location
- Zurich, Switzerland
Bas Smit Work
- 2024 -now Founder and CEO @
- 2023 -now Distinguished Lecturer @
- 2022 -2024 Chief Marketing and Innovation Officer @
- 2018 -2022 CMO | Global Vice President Marketing @
- 2014 -2018 Vice President Marketing EMEA and Head of Sustainability Marketing @
- 2010 -2014 Sr Brand Development Director Dressings and Spreads Russia | Ukraine | Belarus @
- 2008 -2010 Brand Development Director Plantbased Cream and Cooking WE @
- 2005 -2008 Sales Director Margarine | Dairy | Mealmakers @
- 2005 -2005 Sales Director IceCream and Frozen Foods @
- 1997 -2004 My Training Ground @
Bas Smit Education
- University of Groningen
Post Doc (Brand Management)
2009-2010 - Eindhoven University of Technology
Master of Science (Operational Research and Statistics)
1991-1997 - Karlsruhe Institute of Technology (KIT)
Master of Science (MSc) (Mathematics | Information&Technology | Econometrics)
1996-1996
Bas Smit Skills
- Frozen Food
- Consumer Products
- Trade Marketing
- Shopper Marketing
- Customer Insight
- FMCG
- Brand Development
- Product Innovation
- Brand Equity
- Retail
- Marketing
- Brand Management
- Brand Architecture
- Marketing Management
- Advertising
- Marketing Strategy
- Business Strategy
- Fast-Moving Consumer Goods (FMCG)
Bas Smit Summary
- Bas Smit, based in Zurich, Switzerland, is currently a Founder and CEO at ELIX Nutraceutical. Bas Smit brings experience from previous roles at China Europe International Business School (CEIBS) and Barry Callebaut Group. Bas Smit holds a 2009 - 2010 Post Doc in Brand Management @ University of Groningen. With a robust skill set that includes Frozen Food, Consumer Products, Trade Marketing, Shopper Marketing, Customer Insight and more. Bas Smit has 2 emails and 1 mobile phone numbers on RocketReach.
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Top ELIX Nutraceutical Employees
Rian Verhagen
Chief Experience Officer (CXO)
Amsterdam, NH, NL
Esmee Lechner
Design Director
Amsterdam, NH, NL
Tom Mulders
Cofounder and COO
Oberägeri, ZG, CH
Bas Smit
Founder and CEO
Zurich, Switzerland
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