Cocktail Academy is a creative agency built behind the bar at the intersection of hospitality and culture.
We help brands show up in the moments that matter, turning ideas into experiences people can see, taste, and feel.
BarSmarts is a one-of-a-kind online bartender education and certification program sponsored by Pernod Ricard USA, and developed in collaboration with the world's most celebrated cocktail experts from BAR, LLC. Designed exclusively for Pernod Ricard USA and instructed by the celebrated partners of Beverage Alcohol Resource (BAR), LLC, Dale DeGroff, Doug Frost, Steve Olson, F. Paul Pacult, Andy Seymour and David Wondrich, BarSmarts is the only program of its caliber to provide comprehensive mixology education.
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