Bare Bones Competitors

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly. Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”

We believe that whole food based nutrition containing collagen is essential for one’s overall health, beauty, fitness and well-being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. We promote optimal health, beauty, vibrant youth, and overall wellness with our products. We are dedicated to providing 100% natural, whole food proteins that support animal well-being and sustainable eco-friendly practices. Our happy cows openly graze on lush natural grass pastures providing the highest quality of protein.

At Paleovalley, we believe health starts with what you put in your body, and we believe real food still matters. Our company was founded by Dr. Autumn Smith and Chas Smith after their own personal journey of healing and discovering the transformative power of nutrition. What began as a passion for ancestral health grew into a mission to help others feel better, live stronger, and take ownership of their wellbeing. Today, we create nutrient-dense snacks and supplements made with simple, intentional ingredients. From our grass-fed beef sticks to our superfood bars and thoughtfully formulated supplements, we are committed to making products we would proudly give to our own families. We do not cut corners, we do not hide behind trendy marketing, and we do not compromise on ingredient quality. What we make reflects what we believe. What makes Paleovalley special, though, is not just our products. It is our people. We are a team of thoughtful, driven humans who care deeply about our customers and about building something meaningful together. Our leaders are hands-on and genuinely invested in the company we are creating and the people helping build it. We value integrity, ownership, humility, growth, and doing the right thing even when it is harder. We work hard, we hold a high standard, and we support one another along the way. We are not trying to be the biggest company in our space. We are focused on being the most trusted. If you are someone who takes pride in your work, wants to grow, cares about health and impact, and is excited to contribute to a mission that truly matters, Paleovalley may be the place for you.