Barbara Zack's Location
New York, NY, US
Barbara Zack's Work
- SVP, Managing Director, Microsoft Global Analytics @ Carat
- Head of Customer Success @ Marketing Evolution
- Sector Head, The NPD Group's BrandLink Practice @ The NPD Group
- Vice President, Innovation @ The NPD Group
- Chief Analytics Officer @ Nielsen Entertainment Measurement
- Executive, Special Projects @ Nielsen
- Chief Analytics Officer @ Nielsen
- Managing Director, Chief Strategy Officer @ IAG Research
- Senior Vice President, Communication Insights @ PHD USA
- Media Research Consultant to DoubleClick and Creative Media (PHD USA) @ Independent Consultant
Barbara Zack's Education
- Kellogg Executive Education
Fundraising & Marketing: Building Nonprofit Capacity
- Penn State University
BS (Quantitative Business Analysis)
- Saint Louis University
Master of Business Administration - MBA
- Kellogg Executive Education
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Barbara Zack's Skills
- Analytics
- Marketing Research
- Customer Insight
- Advertising Research
- Strategy
- Market Research
- Segmentation
- Marketing Strategy
- Consumer Behaviour
- Online Advertising
Barbara Zack's Summary
Barbara Zack, based in New York, NY, US, is currently a SVP, Managing Director, Microsoft Global Analytics at Carat, bringing experience from previous roles at Marketing Evolution, The NPD Group and Nielsen Entertainment Measurement. Barbara Zack holds a Fundraising & Marketing: Building Nonprofit Capacity @ Kellogg Executive Education. With a robust skill set that includes Analytics, Marketing Research, Customer Insight, Advertising Research, Strategy and more, Barbara Zack contributes valuable insights to the industry. Barbara Zack has 5 emails on RocketReach.
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