Barbara Wilson Email & Phone Number
Digital Marketing Director @ Sky
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Barbara Wilson Location
- London, GB
Barbara Wilson Work
- Digital Marketing Director @ (April 2026 - Present)
- Group Marketing Director @ (March 2025 - March 2026)
- Strategic Advisor - Marketing and Growth Strategy @ Barbara Wilson Advisory (July 2024 - March 2025)
- Senior Director, Global Consumer Engagement Marketing @ (June 2022 - June 2024)
- Group Director of Marketing Performance @ (September 2021 - June 2022)
- Global Director, Digital Marketing @ (December 2019 - August 2021)
- Group Head of Digital Marketing @ (December 2016 - September 2019)
- Group Head of Digital Strategy and Performance @ (March 2014 - August 2016)
- Group Head of Consumer Digital Marketing @ (March 2013 - February 2014)
- APAC Head of Digital Marketing @ (January 2011 - March 2013)
- Senior Entertainment Marketing Manager @ (August 2007 - January 2011)
- Head of Marketing and PR @ The End & AKA (September 2002 - May 2006)
- Brand Experience and Communications Manager @ Slice. Experiences people talk about. (July 2000 - September 2002)
- Public Relations Account Manager @ (August 1999 - June 2000)
Barbara Wilson Education
- UCL
Bachelor of Arts (Hons) (French & Politics)
1995-1999 - King Edward VI Grammar, Chelmsford 1993-1995
Barbara Wilson Skills
- A/B Testing
- AI for Marketing
- AdTech & Media Strategy
- Brand Storytelling
- Brand Strategy
- CDP
- Content Marketing
- Conversion Optimization
- Cross-functional Team Leadership
- Customer Acquisition
- Customer Engagement
- Customer Experience
- Customer Lifecycle & Personalisation
- Customer Lifecycle Management
- Customer Relationship Management (CRM)
- Data-driven Marketing
- Demand Generation
- Digital Marketing
- Digital Marketing Strategy
- Direct to Consumer Marketing
- E-commerce
- Full-Funnel Marketing
- Global Marketing Strategy
- Go-to-Market Strategy
- Growth Marketing
- Growth Strategy
- Integrated Marketing
- Marketing Analytics
- Marketing Automation
- Marketing Effectiveness
- Marketing Leadership
- Marketing Strategy
- Marketing Transformation
- Media & Investment Strategy
- Media Strategy
- Operating Models
- Performance Marketing
- Personalization
- Product Marketing
- Programmatic Advertising
- Research & Advisory
- Retention Strategy
- Revenue & Profit Growth
- Search Engine Optimization (SEO)
- Strategic Partnerships
- Strategic Planning
Barbara Wilson Summary
- Barbara Wilson, based in London, GB, is currently a Digital Marketing Director at Sky. Barbara Wilson brings experience from previous roles at evoke, Barbara Wilson Advisory, PlayStation and Kingfisher plc. Barbara Wilson holds a 1995 - 1999 Bachelor of Arts (Hons) in French & Politics @ UCL. With a robust skill set that includes A/B Testing, AI for Marketing, AdTech & Media Strategy, Brand Storytelling , Brand Strategy and more. Barbara Wilson has 4 emails and 1 mobile phone numbers on RocketReach.
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Top Sky Employees
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Harry Browne
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Niclas Winblad
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Yana Glaub
Head of Procurement
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Stephen Green
Head of Recuitment Delivery
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Zoe Hewlett
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Claire Canning
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Nick Peel
General Manager Retail Operation
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