1998 -2013 Director, Corporate Brand Marketing and Strategy @
1996 -1997 Marketing Manager - Direct Marketing Professional Trade @
1992 -1996 Assistant Marketing Manager @
Barbara Soifer Education
Rutgers University
Bachelor of Arts (BA) (Double Major: English & American Studies)
Barbara Soifer Skills
Consulting
Executive Management
Brand Development
Partnership Marketing
Content Marketing
Digital Marketing
Engagement Marketing
Brand Marketing
Market Research
Marketing Strategy
Content Strategy
Customer Insight
Integrated Marketing
B2C Marketing
Search Engine Optimization (SEO)
Account Management
Customer Relationship Management (CRM)
App Marketing
Competitive Analysis
Direct Marketing
Content Development
Strategy
Corporate Branding
Lead Generation
Brand Management
Social Media
Advertising
Social Media Marketing
Copywriting
Marketing
Product Marketing
Project Management
Marketing Management
Strategic Planning
Product Development
Market Planning
User Experience
Digital Strategy
Budgets
B2B Marketing
Web Analytics
Forecasting
Email Marketing
Branding
Multi-channel Marketing
Google Analytics
Leadership
Management
Cross-functional Team Leadership
Strategic Partnerships
Marketing Communications
Working Out Loud
Program Management
Creative Direction
Publishing
Product Management
Direct Mail
Press Releases
Online Advertising
Online Marketing
Business Strategy
Content Management
Writing
Cards
Facebook API
Infrastructure
Insurance
Vendors
Celebrations
Sales
Jive
Policy Development
Building Materials
Oversight
Sales Leads
Savings
Adoption
Social Marketing
Purchase
Internal Communications
Product Categories
Cross Functional Team Leadership
Event Management
Team Development
Segmentation
Assessment
Subscription
Creative Services
Design
Public Relations
Idea
Funding
Journals
ROI Management
Hub
Metrics
Keys
PowerPoint
Presentation Development
Publications
Public Speaking
Powerhouse
Business plan
Accounting
Approvals
B2B
Human Resources
People Management
Structures
Titles
Valuation
Profit
Networking
Business Services
Membership
Corporate Communications
IP
Team Management
Team Leadership
Report Development
Crowdfunding
Engineering
Branding Initiatives
Creative Solutions
Travel Services
Computer Programming
Budgeting
Budget Management
New Business Development
Policy
Directors
Financial Support
Conferences
IEEE
Documentation
Product Launch
Brand Perception
Task Force
Relationship Management
Campaigns
Marketing Research
Advertising Agency
Social Media ROI
B2C
Employee Engagement
Trials
RFP
ARM
Communication
Negotiation
Advertising Sales
RFI
Presentation
Operations
Signal Processing
New Media
Plant Biology
Case Studies
Knowledge Transfer
Credit
Time Management
Steps
Governance
Rollout
Intellectual Property
Process Management
Mail
Presentations
Brand Architecture
Banking
Ladder
Magazines
Transparency
Budget
Market Entry
Resources
Brand Identity
International Marketing
Themes
Materials
Creative Management
Video
Operating Models
Conference Management
Mechanical Engineering
Mutual Funds
Psychology
Landscape Architecture
Knowledge Base
Viability
Analytical Skill
Hospitality
Strategic Marketing
STM
Collateral
Market Analysis
Strategic Thinking
Open Access
Knowledge Management
Clarity
Technology Trends
Liabilities
Architecture
Barbara Soifer Summary
Barbara Soifer, based in New York, NY, US, is currently a Director, Advisory Services, Marketing and Strategy at Virtual, Inc.. Barbara Soifer brings experience from previous roles at Virtual, Inc., Self-employed, Synchronoss Technologies and Rutgers University Foundation. Barbara Soifer holds a Bachelor of Arts (BA) in Double Major: English & American Studies @ Rutgers University. With a robust skill set that includes Consulting, Executive Management, Brand Development, Partnership Marketing, Content Marketing and more. Barbara Soifer has 2 emails and 1 mobile phone numbers on RocketReach.
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