Chief Marketing Officer @ (October 2016 - March 2021)
Global Chief Marketing Officer @ (July 2014 - September 2016)
President @ (March 2013 - August 2014)
Executive Director Boston and Detroit and EVP @ (July 2010 - March 2013)
Executive Vice President @ (September 1999 - July 2010)
Associate @ (January 1996 - January 1999)
Business Analyst @ (September 1992 - May 1994)
Barbara Goose Education
Harvard Business School
Master of Business Administration
1994-1996
University of Pennsylvania
Bachelor of Arts (Economics)
1988-1992
Barbara Goose Skills
Interactive Marketing
Integrated Marketing
Digital Strategy
Digital Marketing
Mobile Marketing
Online Advertising
Digital Media
Relationship Marketing
Marketing Strategy
Analytics
Web Analytics
Advertising
CRM
Lead Generation
Direct Marketing
Email Marketing
SEM
Online Marketing
Media Planning
SEO
Brand Development
Multi-channel Marketing
Brand Management
PPC
Content Strategy
Database Marketing
Customer Acquisition
Strategic Partnerships
E-commerce
Media Buying
Segmentation
Mentoring
Customer Relationship Management (CRM)
Project Management
Strategy
Strategic Planning
E Commerce
Multi Channel Marketing
Barbara Goose Summary
Barbara Goose, based in Boston, MA, US, is currently a Chief Marketing Officer at Rocket Software. Barbara Goose brings experience from previous roles at John Hancock, Altisource, DigitasLBi and Digitas. Barbara Goose holds a 1994 - 1996 Master of Business Administration @ Harvard Business School. With a robust skill set that includes Interactive Marketing, Integrated Marketing, Digital Strategy, Digital Marketing, Mobile Marketing and more. Barbara Goose has 3 emails and 5 mobile phone numbers on RocketReach.
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