Barbara Gaffey Email & Phone Number
Head of Innovation and Business Excellence (IBEX) @ AstraZeneca
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Barbara Gaffey Location
- Dublin, IE
Barbara Gaffey Work
- 2024 -now Head of Innovation and Business Excellence (IBEX) @
- 2021 -2024 Global Head of Omnichannel, Data, Digital and IT (Sr. Director) @
- 2020 -2021 Global Head of Digital Products and Innovation @
- 2018 -2020 Executive Director, Digital Customer Engagement (Oncology, HIV, Vaccination) @
- 2016 -2018 Director, Strategic Account Management (Enterprise Solutions, MSD) @
- 2013 -2016 International Operations Director Digital, Key Markets and Key Initiatives @
- 2010 -2013 Global Brand and Promotion Manager, Online Services @
- 2009 -2010 European Digital Content and Partnership and Marketing Manager @
- 2006 -2009 MSD Ireland e-marketing Manager @
- 2000 -2006 Marketing Manager @ Michael Stein Travel Ltd.
Barbara Gaffey Education
- Technological University Dublin
Adv. diploma marketing (Marketing)
1996-2000 - Trinity College Dublin
2000 - Adv Diploma - Marketing Techniques D.I.T. College of Marketing (Marketing)
1996-2000 - our ladys templeogue 1990-1996
Barbara Gaffey Skills
- Marketing
- Market Research
- Digital Marketing
- Multi-channel Marketing
- Brand Development
- Project Management
- User Experience
- Online Advertising
- E-commerce
- Customer Insight
- Direct Marketing
- Global Marketing
- Strategy
- SEO
- Market Planning
- Product Marketing
- Pharmaceutical Sales
- Marketing Communications
- Account Management
- Email Marketing
- Marketing Management
- Marketing Strategy
- Pharmaceutical Industry
- Market Analysis
- Competitive Analysis
- Digital Strategy
- Analytics
- CRM
- Product Launch
- Web Analytics
- Integrated Marketing
- Advertising
- Online Marketing
- Leadership
- Social Media Marketing
- Cross-functional Team Leadership
- Segmentation
- Product Development
- Web Marketing
- Mobile Marketing
- Marketing Research
- Product Management
- Hospital Sales
- Sales Effectiveness
- Competitive Intelligence
- SEM
- Brand Management
- Relationship Marketing
- Market Access
- Brand Awareness
- E Commerce
- Social Media
- Public Speaking
- Strategic Planning
- Microsoft Word
- Cross Functional Team Leadership
- Multi Channel Marketing
Barbara Gaffey Summary
- Barbara Gaffey, based in Dublin, IE, is currently a Head of Innovation and Business Excellence (IBEX) at AstraZeneca. Barbara Gaffey brings experience from previous roles at Novartis, Medscape and Aptus Health. Barbara Gaffey holds a 1996 - 2000 Adv. diploma marketing in Marketing @ Technological University Dublin. With a robust skill set that includes Marketing, Market Research, Digital Marketing, Multi-channel Marketing, Brand Development and more. Barbara Gaffey has 1 emails and 1 mobile phone numbers on RocketReach.
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