Barbara Cooke Email
Consumer Insights Manager @ Zenith
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Barbara Cooke Location
- Johannesburg, GP, ZA
Barbara Cooke Work
- 2014 -now Consumer Insights Manager @
- 2012 -now Data Analyst @ Applied Media Logic
- 2002 -2008 Joint Managing Director @
- 1987 -2001 General Manager Research and Marketing @ Nasionale Pers/Media24
Barbara Cooke Education
- University of Natal
B.Commerce (Marketing Research)
1958-1962
Barbara Cooke Skills
- Customer Insight
- Marketing Research
- Advertising
- Market Research
- Brand Architecture
- Advertising Research
- Marketing Strategy
- Strategy
- Quantitative Research
- Segmentation
- Creative Strategy
- Questionnaire Design
- Analytics
- Focus Groups
- Market Intelligence
- Brand Equity
- Competitive Intelligence
- Consumer Insight
- Business Insights
- Consumer Behaviour
- Online Research
- Market Analysis
- Media Planning
- Survey Design
- Leadership
- Social Media
- Public Speaking
- Customer Service
- Military
- Security Clearance
- Data Analysis
- Data Quality
- Tableau
- SAS
- Data Modeling
- Microstrategy
- Omniture
- SAS programming
- WebTrends Analytics
- Data Visualization
Barbara Cooke Summary
- Barbara Cooke, based in Johannesburg, GP, ZA, is currently a Consumer Insights Manager at ZenithOptimedia Group I The ROI Agency. Barbara Cooke brings experience from previous roles at Applied Media Logic, Target Group Index and Nasionale Pers/Media24. Barbara Cooke holds a 1958 - 1962 B.Commerce in Marketing Research @ University of Natal. With a robust skill set that includes Customer Insight, Marketing Research, Advertising, Market Research, Brand Architecture and more. Barbara Cooke has 2 emails on RocketReach.
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