2018 -2019 Manager, Field Scheduling and Procurement @
1990 -2018 Manager, Field Scheduling @
1984 -2019 Manager, Field Scheduling @ The Nielsen Company, BASES
1984 -1990 Senior coordinator and coordinator and staff assistant @
2019 -now Project Specialist, IUU Healthcare @
Barb McCarthy Education
University of Evansville
Bachelor of Science - BS (Interpersonal Communication and General Psychology)
1978-1982
Barb McCarthy Skills
Advertising Research
Analytics
Consumer Behaviour
Marketing Research
Market Research
Quantitative Research
Customer Insight
Segmentation
Market Analysis
Focus Groups
Data Analysis
Management
Primary Research
Questionnaire Design
FMCG
Brand Equity
Nielsen
Online Research
Questionnaires
Barb McCarthy Summary
Barb McCarthy, based in Cincinnati, OH, US, is currently a Project Specialist, IUU Healthcare at Retired. Barb McCarthy brings experience from previous roles at Nielsen, The Nielsen Company, BASES and BASES. Barb McCarthy holds a 1978 - 1982 Bachelor of Science - BS in Interpersonal Communication and General Psychology @ University of Evansville. With a robust skill set that includes Advertising Research, Analytics, Consumer Behaviour, Marketing Research, Market Research and more. Barb McCarthy has 1 emails and 1 mobile phone numbers on RocketReach.
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