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Barb Edson Location
Phoenix, AZ, US
Barb Edson Work
EVP and Chief Marketing Officer CDK Global @ (February 2021 - Present)
CMO, OptumInsight and Market Segments @ (August 2018 - December 2020)
Senior Vice President, Product and Segment Marketing @ (October 2016 - July 2018)
General Manager, Business Applications and Data Analytics Product Marketing @ (February 2016 - October 2016)
General Manager, Data Platform, AI, IoT and Industry Product Marketing @ (November 2014 - February 2016)
General Manager IoT Cloud Services and Windows Embedded Marketing @ (March 2012 - November 2014)
Senior Director, Windows Embedded Marketing, Business Development and Enterprise Sales @ (July 2011 - March 2012)
Senior Director and Chief of Staff, Microsoft Business Division @ (July 2009 - July 2011)
Senior Director, Product Marketing Microsoft Dynamics @ (March 2005 - July 2009)
Product Strategy, Peoplesoft Small and Medium Business (SMB) @ (January 2004 - January 2005)
Head of Industry and Solutions Marketing @ Escalate (January 2000 - January 2003)
Director of Product Management @ Great Plains Software (January 1990 - January 1999)
Barb Edson Education
North Dakota State University 1987-1991
Barb Edson Skills
SaaS
Go-to-market Strategy
Solution Selling
Product Marketing
Messaging
Enterprise Software
Cloud Computing
Product Management
Business Alliances
Scalability
Demand Generation
New Business Development
Marketing Strategy
Product Launch
Strategic Partnerships
ERP
Channel Partners
Sales Enablement
Multi-channel Marketing
Professional Services
Mobile Devices
Partner Management
Start-ups
Strategy
CRM
Strategic Alliances
Cross-functional Team Leadership
Internet of Things
Business Development
Software as a Service (SaaS)
Business Strategy
Data Analysis
Marketing
Strategic Planning
Sales
Start Ups
Cross Functional Team Leadership
Go to Market Strategy
Multi Channel Marketing
Barb Edson Summary
Barb Edson, based in Phoenix, AZ, US, is currently a EVP and Chief Marketing Officer CDK Global at CDK Global. Barb Edson brings experience from previous roles at Optum and Microsoft. Barb Edson holds a 1987 - 1991 North Dakota State University. With a robust skill set that includes SaaS, Go-to-market Strategy, Solution Selling, Product Marketing, Messaging and more. Barb Edson has 2 emails and 3 mobile phone numbers on RocketReach.
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