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Barb Edson Location
Phoenix, AZ, US
Barb Edson Work
2021 -now EVP and Chief Marketing Officer CDK Global @
2018 -2020 CMO, OptumInsight and Market Segments @
2016 -2018 Senior Vice President, Product and Segment Marketing @
2016 -2016 General Manager, Business Applications and Data Analytics Product Marketing @
2014 -2016 General Manager, Data Platform, AI, IoT and Industry Product Marketing @
2012 -2014 General Manager IoT Cloud Services and Windows Embedded Marketing @
2011 -2012 Senior Director, Windows Embedded Marketing, Business Development and Enterprise Sales @
2009 -2011 Senior Director and Chief of Staff, Microsoft Business Division @
2005 -2009 Senior Director, Product Marketing Microsoft Dynamics @
2004 -2005 Product Strategy, Peoplesoft Small and Medium Business (SMB) @
2000 -2003 Head of Industry and Solutions Marketing @ Escalate
1990 -1999 Director of Product Management @ Great Plains Software
Barb Edson Education
North Dakota State University 1987-1991
Barb Edson Skills
SaaS
Go-to-market Strategy
Solution Selling
Product Marketing
Messaging
Enterprise Software
Cloud Computing
Product Management
Business Alliances
Scalability
Demand Generation
New Business Development
Marketing Strategy
Product Launch
Strategic Partnerships
ERP
Channel Partners
Sales Enablement
Multi-channel Marketing
Professional Services
Mobile Devices
Partner Management
Start-ups
Strategy
CRM
Strategic Alliances
Cross-functional Team Leadership
Internet of Things
Business Development
Software as a Service (SaaS)
Business Strategy
Data Analysis
Marketing
Strategic Planning
Sales
Start Ups
Cross Functional Team Leadership
Go to Market Strategy
Multi Channel Marketing
Barb Edson Summary
Barb Edson, based in Phoenix, AZ, US, is currently a EVP and Chief Marketing Officer CDK Global at CDK Global. Barb Edson brings experience from previous roles at Optum and Microsoft. Barb Edson holds a 1987 - 1991 North Dakota State University. With a robust skill set that includes SaaS, Go-to-market Strategy, Solution Selling, Product Marketing, Messaging and more. Barb Edson has 2 emails and 4 mobile phone numbers on RocketReach.
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