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The Standard is the most powerful brand in the lifestyle hotel business. Founded in 1999, The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. Launched originally in Hollywood, The Standard has now opened properties in marquee locations across the globe including in New York, Miami, London, the Maldives, Hua Hin, Ibiza, Singapore, Melbourne and Bangkok. Standard hotels in Lisbon, Brussels, Vienna, Dublin, Brooklyn, Pattaya, Mexico, and Austin are under development. Standard International has expanded their portfolio with branded residences under development in Miami, Brickell, Lisbon, Phuket and Hua Hin. The goal of every Standard project—be it a city hotel, a seaside resort, or a rooftop bar—is to defy convention, up the aesthetic stakes, and deliver an experience that only The Standard can.

Welcome to Soho Grand, Manhattan’s first luxury downtown boutique hotel. Soho Grand was founded in 1996 by Leonard Stern – a New Yorker who noticed downtown NYC had been devoid of hotels for over a century, and thus developed a pioneering vision in what is now the city’s most sought-after neighborhood: SoHo. Today, Soho Grand continues to be an integral part of the neighborhood’s fabric, standing alongside world-renowned art galleries, boutiques and restaurants. The hotel has long attracted a stylish, international set of locals and visitors drawn to the arts and entertainment, and our ability to balance service and style for our guests has been the key to our success. We welcome each guest to a hotel that feels like a home away from home, all the while creating an authentic New York experience. Our service culture is based upon a few basic principles: treat team members with dignity and respect, make jobs meaningful by empowering team members to make service decisions to satisfy the needs of guests, believe the guest, and instill a dedication to continuous service improvement. Twenty-six years of business is a long time, and we’re not the new kid on the block anymore. We’ve aged gracefully and are now considered a classic, iconic New York hotel that remains young at heart. Our youthful spirit is what keeps Soho Grand relevant and successful now and in years to come.