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BaoBag provides a premium marketing service for brands who wish to target families at key life stages include pregnancy, birth and baby's first few years. Bao offers an omni channel approach to sample activation, combining a physical brand experience, with timed direct marketing to coincide with developmental milestones and product usability. Bao utilises data analytics, ratings and reviews, social media and user generated content to strengthen and amplify your message. We distribute about 140,000 calico bags filled with product samples via healthcare providers across Australia every year. See our website for more details.

BaoBag Questions

The BaoBag annual revenue was $2 million in 2026.

Sonia Walker is the Managing Director and Co-Founder of BaoBag.

8 people are employed at BaoBag.

BaoBag is based in Brookvale, New South Wales.

The NAICS codes for BaoBag are [54, 5418, 541].

The SIC codes for BaoBag are [73, 731].

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