Balmid Group Information

IN SHORT We deliver a one stop shop private label 2.0 solution within beauty; from sourcing, product development and warehousing, to brand development and communications. Our unique setup enable us to adapt to our partner’s specific needs, ranging from delivering one single unbranded product to developing a full scale beauty brand. PRIVATE LABEL 2.0 Private label should not be ”cheap products with loveless design"​. We believe its ambition always should be to take on the market leading brands, a brand strong enough to stand on its own legs. This applies no matter the price point and category, if you solely rely on the packaging design as the brand builder or have the full on branding and communication ambition. We should compete with all aspects of the product and brand, not just the price which is a short term solution to win people over. WHAT WE DO: OFFERING DEVELOPMENT: Proactively developing partners offering BRAND DEVELOPMENT: Strategy, Concepts, Visual identity/tonality, Packaging design MARKETING/PR: Communication campaigns, productions (social media content, ads, films, web, etc.), PR/Paid activations COLLABORATIONS/PARTNERSHIPS: Identification/development of partners to drive growth PRODUCT DEVELOPMENT: In-house product development and R&D Team SUPPLIER NETWORK: Worldwide supplier network provides flexibility in terms of product, pricing, quality & assortment LOGISTICS / PLANNER FUNCTION & WAREHOUSING: Extensive knowledge and risk control QUALITY & ENVIRONMENTAL CERTIFICATES: In-house expertise and consultancy