About GARDENA
Based in Ulm/Germany, GARDENA is the preferred brand for millions of home and garden owners worldwide when it comes to garden care. That is because GARDENA offers a complete range of all that is required – no matter if watering systems, pumps, lawn care, robotics, smart system, tree and shrub care, garden tools, soil cultivation or city gardening. Today GARDENA is the leading brand for high-quality garden tools in Europe and represented in more than 80 countries all over the world. It takes an emotional approach to address those who regard their own garden as a "living space close to nature" and a place of well-being, recreation, and fun.
Systematic success
Since its foundation in 1961, GARDENA has developed from a small trading company for garden tools into a worldwide recognized manufacturer of intelligent products and systems for garden care within a few decades. The final breakthrough was made when introducing the Original GARDENA System in 1968. The idea of providing system solutions was continued in the following decades with the GARDENA combisystem (1977), GARDENA accu-system V12, GARDENA Sprinklersystem and GARDENA Micro-Drip-System (all 1990). Learn more about the milestones of product development in timeline of GARDENA history. The secret of success is always based on the high innovative strength of the brand as well as a consistent sales and marketing policy.
Member of the Husqvarna Group
Since 2007 GARDENA is a member of Husqvarna Group. As a separate division, GARDENA enjoys sufficient independence to focus on the needs of passionate gardeners and the strengths of the brand. In the context of the entire company GARDENA can benefit from the size and strength of the Group, use their resources efficiently and purposefully build on the shared knowledge.
W. Atlee Burpee Company is a privately held, seed and plant producer and merchant headquartered in Warminster, Pennsylvania, USA. The company was established in 1876 by W. Atlee Burpee whose mission continues today—to provide high-quality products through continuous improvement and innovation.
As America's oldest and most trusted supplier of vegetable and flower seeds and plants, Burpee has provided home gardeners with the very best open pollinated and hybrid varieties for more than 100 years. We take great care in supplying seeds that are well suited for both conventional and organic gardens across the United States, with quality and integrity foremost in mind.
Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our core belief that you can never care too much or be too thoughtful, we do things a little differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date. We are Europe’s largest direct to consumer flower company.
As the inventor of letterbox flowers, Bloom & Wild is powered by great ideas that are rooted in continuously improving the experience for our customers. On a mission to make sending and receiving flowers the joy it should be for both the sender and the recipient, we promise beautiful, brilliantly-designed letterbox surprises and make-a-statement bouquets. Our flowers are sent as the freshest buds, carefully packed and ready to bloom for arrangements that last. The result is almost 60k five star reviews and the status of the UK’s most-loved online florist.
Since launching in 2013 we’ve raised £126m of venture capital and private equity funding from investors including General Catalyst, Index Ventures, Burda Principal Investments and MMC Ventures. We’ve been named one of the 5 fastest growing tech companies in Europe and are alumni of Tech Nation’s Future Fifty. We were also one of the Sunday Times Top 100 Small Companies to Work For 2020.
We’ve got a brilliant ideas-led innovation culture. And we’re looking for people from all backgrounds to help drive our next exciting stage of growth. If you’re interested in joining us, please take a look at our open roles on our jobs tab.
Bloom & Wild acquired bloomon in April 2021 and Bergamotte in July 2021, cementing our position as Europe's leading online flower company. Together, we are active in 8 countries. We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte.
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