Baker Enterprise Competitors

Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance. Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.

In 1959 Alpha Industries was commissioned by the Department of Defense to design and manufacture high performance outerwear for the US Military. The company went on to be one of the largest suppliers of apparel and quickly became synonymous with developing the iconic MA-1, M-65, and N-3B trusted by soldiers, sailors and aviators to protect them from the most dire conditions across the land, sea and air. Today, Alpha’s mission is to protect and inspire heroism in all forms by outfitting men and women to realize their limitless potential.