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Bailen Chen Location
Shanghai, China
Bailen Chen Work
2023 -now Head of Ecommerce and Digital,China @
2025 -now Head of Ecommerce and business strategy,China and concurrently @
2021 -2023 Operation and Marcom Lead of Luxury Shoe @
2020 -2021 eComm lead for Burberry Beauty and Mass beauty brands @
2017 -2020 Ecommerce and MKT head,China @
2014 -2016 Ecommerce and digital mgr and head- Kipling China @
2012 -2014 EC Marketing and Mobile Business Manager @ Trendy Internetional Group
2011 -2012 Planning manager(Integrated MKT and Digital) @
2007 -2010 Digital Supervisor @
Bailen Chen Education
South China Normal University
(Publishing)
Bailen Chen Skills
Digital Marketing
Integrated Marketing
E-commerce
Online Advertising
Social Media
Marketing Communications
Social Media Marketing
Business Planning
Market Research
Advertising
Marketing
Data Analysis
Marketing Strategy
CRM
Business Strategy
Brand Management
Content Strategy
Online Video Strategy
Online Product Launches
Ecommerce Operation
E Commerce
Online Marketing
Strategy
Cooperative Marketing
Management
Bailen Chen Summary
Bailen Chen, based in Shanghai, China, is currently a Head of Ecommerce and Digital,China at SELF-PORTRAIT. Bailen Chen brings experience from previous roles at Nobis Inc, 得物App, Coty and TOMS. Bailen Chen holds a South China Normal University. With a robust skill set that includes Digital Marketing, Integrated Marketing, E-commerce, Online Advertising, Social Media and more. Bailen Chen has 1 emails on RocketReach.
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