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Bailen Chen Location
Shanghai, China
Bailen Chen Work
Head of Ecommerce and business strategy,China @ (January 2025 - Present)
Head of Ecommerce and Digital,China @ (September 2023 - Present)
Operation and Marcom Lead of Luxury Shoe @ (September 2021 - March 2023)
eComm lead for Burberry Beauty and Mass beauty brands @ (March 2020 - September 2021)
Ecommerce and MKT head,China @ (February 2017 - January 2020)
Ecommerce and digital mgr and head- Kipling China @ (March 2014 - December 2016)
EC Marketing and Mobile Business Manager @ Trendy Internetional Group (December 2012 - February 2014)
Planning manager(Integrated MKT and Digital) @ (January 2011 - December 2012)
Digital Supervisor @ (July 2007 - December 2010)
Bailen Chen Education
South China Normal University
Publishing
Bailen Chen Skills
Digital Marketing
Integrated Marketing
E-commerce
Online Advertising
Social Media
Marketing Communications
Social Media Marketing
Business Planning
Market Research
Advertising
Marketing
Data Analysis
Marketing Strategy
CRM
Business Strategy
Brand Management
Content Strategy
Online Video Strategy
Online Product Launches
Ecommerce Operation
Content Marketing
Merchandising
Operation
Strategy
E Commerce
Online Marketing
Cooperative Marketing
Management
Bailen Chen Summary
Bailen Chen, based in Shanghai, China, is currently a Head of Ecommerce and business strategy,China at Nobis Inc. Bailen Chen brings experience from previous roles at SELF-PORTRAIT, 得物App, Coty and TOMS. Bailen Chen holds a Publishing @ South China Normal University. With a robust skill set that includes Digital Marketing, Integrated Marketing, E-commerce, Online Advertising, Social Media and more. Bailen Chen has 1 emails on RocketReach.
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