The Yerba Mate Co is the self-distribution company for Guayakí Yerba Mate.
At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, “COME TO LIFE” is an invitation to personal, social, ecological and cultural regeneration.
The regeneration of the planet is at the heart of our business model. Every time you purchase Guayakí Yerba Mate, you're creating a positive global impact. We call it Market Driven Regeneration™, and it's the driving force behind everything we do.
Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate has the strength of coffee, the health benefits of tea, and the euphoria of chocolate, all in one beverage. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. It is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest.
Beverage Partners Worldwide (BPW), a joint venture company between The Coca-Cola Company and Nestlé SA marketing the brand NESTEA, is a leading player in the fast growing ready-to-drink tea category in the beverage industry.
BPW, a partnership that started in 1991, is currently based in Zurich, Switzerland and markets the NESTEA brand in 52 countries, spanning Europe, Canada, Australia, Hong Kong, Taiwan and Macau. It operates with the innovative spirit of an independent entity and with the entrepreneurship culture of a small company. It has the structural flexibility to quickly and decisively capitalize on new opportunities, leveraging the distinguished and world-class capabilities of the two parent companies.
History
BPW began in 1991 as Coca-Cola Nestlé Refreshments Company S.A., created to develop the business of ready-to-drink coffee, chocolate and tea around the world. The Coca-Cola Company and Nestlé S.A. are equal partners in the joint venture. In 2002, the venture was renamed as Beverage Partners Worldwide SA and in 2007 was restructured to focus on developing and marketing ready-to-drink tea, in particular NESTEA®. In 2012, it was decided to concentrate the operations of the joint venture within Eastern and Western Europe, Canada, Australia, Taiwan, Hong Kong and Macau.
Bottling Partners
BPW works in collaboration with Coca-Cola bottling partners, who produce, package, distribute and merchandise NESTEA across its markets. Its major bottling partners are Coca-Cola Hellenic Bottling Company (CCHBC), Coca-Cola Iberian Partners, Coca-Cola Refreshments Canada (CCR), Coca-Cola Erfrischungsgetränke AG (CCEAG), Coca-Cola Enterprises (CCE), Coca-Cola Amatil (Aust) Pty Ltd, Swire Coca-Cola Taiwan[4] and Swire Beverages Limited (Hong Kong).
NESTEA products
Every NESTEA brings a unique blend of great tasting ingredients of real tea, fruit flavor and water. It is available in more than 25 natural flavors over a range of black, green and white teas.