Badaró Information

Badaró is an Experience Center of Excellence. We integrate AI, data, design, and technology as a unified consulting practice for companies navigating complex decisions. For 13+ years, we have guided business and product decisions for major market players. 500+ projects delivered. 150+ clients. Six complementary practices: AI Experience (AIX), Customer Experience (CX), User Experience (UX), Tech Experience (TX), Brand Experience (BX), and Employee Experience (EX). When a client brings in one practice, they get the thinking of all six. We work across three engagement models: Squad as a Service, Strategic Outsourcing, and Custom Projects. Each is designed to integrate with the client's operation, culture, and real maturity level. We do not pitch before we diagnose. We build partnerships grounded in deep listening, rigorous research, and precise execution.