Headquartered in Batesville, Arkansas, Bad Boy is the brand that revolutionized the zero-turn lawn mower game. Bad Boy was the first brand to market zero-turn mowers to rural landowners and homeowners (not just commercial mowers) with a simple promise: A better mower at a better price. Bad Boy became the fastest-selling mower in America, extending its engineering expertise into other categories, including Bad Boy’s line of tractors, the Bandit UTV, the E-Series of 80-volt handheld tools, and commercial-grade gas tools. Most recently, they’ve introduced powerful pressure washer models and proudly entered the light construction category. Bad Boy is known for sporty design, uncompromising power, relentless innovation and a signature attitude that is truly one-of-a-kind. This led to the brand’s slogan, “Power. Performance. Attitude.”
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The Bad Boy Mowers annual revenue was $190.1 million in 2026.
Dave Gustafson is the COO of Bad Boy Mowers.
150 people are employed at Bad Boy Mowers.
Bad Boy Mowers is based in Batesville, Arkansas.
The NAICS codes for Bad Boy Mowers are [44413, 44, 4441, 423, 444, 42].
The SIC codes for Bad Boy Mowers are [508, 50].