Backtrack Information

Backtrack helps trade shows and hosted-buyer programs move beyond badge scans and business cards by capturing what really happens in conversations. Backtrack Exhibitor gives exhibitors a way to record, transcribe, and analyze booth conversations. They see buyer interest, objections, and follow-up needs in one place, making it easier to qualify leads and share results with their team. Backtrack Hosted powers hosted-buyer programs by capturing and analyzing every scheduled meeting. Organizers get event-wide insights—like decision readiness and trending questions—while suppliers see detailed performance across their meetings. Together, Backtrack shows the true value of each conversation and turns them into structured, actionable data for sales and event success.